The Executive Medical Services Professional


by Donna Goestenkors, CPMSM®, EMSP, and Georgia Day

Medical Services Professionals (MSPs) hold a unique place in the healthcare industry. Medical staff leaders, practitioners, and providers rely on MSPs to ensure qualitative regulatory compliance, performance improvement, accreditation, credentialing and governance for physicians, practitioners, and other healthcare providers. MSPs ensure the design, implementation, and maintenance of current industry practices to promote quality patient care. Their roles are rapidly changing due to competition, increased government influence, and vast changes in technology that demand service delivery improvements worldwide.

The successful MSP requires a formal professional development plan, comprised of skills and knowledge for both personal and career choices. This book is presented in an easy-to-read format and contains a series of building blocks that enable MSPs to logically navigate their career progression. Each point highlights solutions for MSPs to test and apply, interspersed with real-life stories. “The Executive Services Professional” also contains a helpful glossary, sample job descriptions, and terms specific to the MSP.

Look inside at the Table of Contents


“Donna Goestenkors and Georgia Day succinctly capture the ever-changing and challenging role of today’s MSP. Newcomers and veterans alike will see leadership through a new lens, while learning strategies to reach your full potential.”

Dr. Mary Baker, CPMSM®, CPCS®, FMSP, Sunbury, OH

“Reading EMSP is like having both champion mentors, Donna and Georgia, on your shoulder. You’ll want to keep this book nearby, refer to it often, and recommend it to your colleagues. It’s a new resource for the industry.”

Larry DeHoyos, CPCS®, PESC, Keller, TX

“Join Georgia and Donna, experts in the industry in navigating the way to take the high road in professionalism and work ethic, but also for insight in the healthcare industry that is still unknown to the average person – Medical Staff Services.”

Stephanie Russell, BS, CPMSM®, CPCS®, Colorado Springs, CO

“To truly excel, an MSP needs self-awareness, ambition, and tenacity. EMSP delivers the roadmap for the climb to the top.”

Yesenia Servin, CPMSM®, Berwyn, IL

“Donna and Georgia share their ‘insiders’ perspective on how to succeed in the Medical Staff Services industry. You’ll understand how to avoid potential pitfalls, embrace leadership opportunities, take risks and reach your full potential. Don’t miss this opportunity to live your dream!”

Nicole Keller, MSHM, CPHQ, CPHIT

“In a world where ethics can seem antiquated, Goestenkors and Day stand out from the crowd, championing impeccable principles and standards for Medical Services Professionals. Brava!”

Wendi Stivers, BS, Arroyo Grande, CA

“In the ever changing and chaotic world of healthcare, Goestenkors and Day have hit the mark on the essential tips and tools necessary for career advancement for both the novice and seasoned MSP. A must read!”

Mary Jo Sexton-Tosh, MSA, Swansea, IL



Author(s) Bio


Donna Goestenkors

Donna Goestenkors is a consultant, speaker, author, educator, and mentor with more than 40 years of knowledge and experience in the medical staff services industry. She has expertise in virtually every type of healthcare organization, including hospital systems, medical staff services departments, CVOs, managed care organizations, group practices, and academic and critical access hospitals.

Donna is a past president of the National Association Medical Staff Services (NAMSS) and is president of Team Med Global. Her team of partners and collaborators includes professionals from across the U.S. representing diverse industries. This unique blend of resources provides her clients and the industry with a creative approach to address contemporary issues.

Donna is an industry thought leader. She has authored, coauthored, and contributed to numerous articles and books on medical staff organizational and professional management, as well as writing dedicated columns for several of the industry’s leading credentialing software newsletters. She is a frequent invited speaker to numerous organizations and association meetings. She achieved an associate’s degree in medical services science from Kansas City Business College and holds certification in medical staff services management (CPMSM®) through NAMSS.

Georgia Day

Georgia Day is an author, career success and fulfillment coach, and speaker. She helps professionals in the corporate arena get to that next successful step in their careers and reminds those who have forgotten that they can have a life outside of business. Georgia works with them to create practical, workable solutions in both areas of their lives.

Georgia spent time in private industry before developing a career in the public sector. During this time, she served on numerous boards and commissions, both nationally and locally. She and her husband Michael then began their next life chapter, spending ten years working and traveling full-time across the country in an RV with their Irish Wolfhound, eventually settling in Austin, TX. She has served as the President of Kamama LLC since the spring of 2000.

Georgia’s podcast Career Success Tips – Words Matter Series can be found on

Georgia is a Diamond-level contributor to Ezine Articles, an internet-based publishing platform for expert authors around the world. She is an advanced Toastmaster, with certifications in communications and leadership. She received her B.S. in Public Administration from the University of Texas at Dallas.

Georgia has created a life pursuing her passion for helping people through coaching and still has fun traveling, exploring the world.

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